The Name-that-calls

Integral in the Pure Land tradition is Amida Buddha.

In the True Pure Land School of Japanese Buddhism are Jiriki (self-power) of the devotee and Tariki (Other-power) of Amida Buddha.

By self-power, the Pure Land devotee calls to Amida Buddha. By other-power, Amida Buddha calls to the devotee.

The calling of Amida Buddha's name is known as Buddha Recitation or Nembutsu.

Amida Buddha's promise of my rebirth in the Pure Land of Bliss is affirmed by Buddha Recitation.

When I call to Amida, it is but Amida calling to me.

This is why Nembutsu known as the Name-that-calls.

Namu Amida Butsu.